Maddy's post: Aaron Strasser and Lucky's

Maddy is today's blogger, as the eighth grade continues to learn about successful Greensboro entrepreneurs.

Lucky’s Pet Resort and Day Spa

Aaron Strasser owns Lucky’s Pet Resort and Day Spa with his brother. For high School, he went to Greensboro Day School in 1995. He graduated from Tufts University in 1999. Lucky’s Pet Resort is a high-end pet hotel and spa. Pets can stay as long as a month. He says customer care is important because he wants to make sure the pets are all cared for at Lucky’s Pet Resort and Day Spa. He talked about a business plan, which is a way of planning a successful business.

            We talked about how to advertise for a new business. He says that he did a huge grand opening for his business. It got a lot of media. We talked about the two differences of advertisement, which are earned media and paid media. Earned media is publicity that is not paid for. Paid media is publicity that is paid for. A lot of businesses try to use plenty of earned media.

He showed us some of his commercials and explained how he made a good advertisement. He says that when a business runs a commercial, the content does not matter as much as the company logo being noticeable. He told us the challenges of running a business are human resources, customer care, and administrative. He told us what ideas made his business successful. They are customer loyalty, animal safety, and role in the community. He taught us a lot of fascinating and important information on how to run a successful business like his.