Pam Goldberg and Kevin Daniels visited SOAR class this morning. After defining PR as "spreading good news or managing disaster," Pam taught students the SWOT analysis used in marketing (examine strengths, weaknesses, opportunities and threats). Kevin emphasized the importance of good decision making in the newsroom. He told the eighth graders that "knowledge is power;" the more they know, the better equipped they will be to make smart choices. Kevin and Pam also talked about changes in the world of marketing, including the use of social media such as Facebook, Twitter, Hulu and internet sites.
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