Friday, December 4, 2009

Students Speak


In today's SOAR session, students worked in small groups to synthesize some of the information presented by guest faculty. Steve Friedland and Micah Goldstein facilitated these sessions. Students spoke first about what they have learned from the sessions:

1. It's difficult to get a patent (from Eric Kraus).

2. If one loses a trained employee, the business loses a lot of money (from Mark Hyman).

3. You can start from nothing, do what you enjoy, and create a business (from Jillian Reich).

4. One can use his business to help others (Gary Lindenberg).

5. Build a relationship with your employees (Mark Hyman, Arthur Samet)

6. Business needs to change with the environment. Adapt to what your customers want and need (Joe Nehman, Tom Sloan).


Steve and Micah asked students to name the top three lessons that they would post on the walls of their new offices.


J and K Inc. posted: Customer Service - Good Quality - Latest Technology.

ME Enterprises: Passion - Experience - Good Education - Good Employees.

JRM Inc: Enjoy your work - Be your own boss - Help others.

D and E: Accomplish - Believe - Control.

JS Inc: Open Mind - Build relationships with clients - Don't break the law.


The discussion moved into the realm of ethics as students debated whether or not Nike and Gatorade should retain Tiger Woods to promote products. They wrestled with whether or not it was important that he represent the values of their companies. To be continued!

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